Taking control of supply chain data for more strategic decision making

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Innovative nutrionally complete food brand, Huel, bolsters global expansion plans with 7bridges supply chain technology partnership.

London, UK, 16 Feb 2023: Leading nutritionally complete food brand, Huel, is turning their supply chain into a competitive advantage by partnering with AI-data driven supply chain management platform 7bridges.

Due to rapid growth across global markets, which is set to continue after their recent £20 million funding round, Huel’s supply chain has become increasingly complex. By partnering with 7bridges, Huel will have the ability to optimise and elevate their supply chain strategy, giving them a bird’s-eye view of their shipments, across all lanes and modes, all in one place. 

Huel will use 7bridges technology to develop a smarter supply chain. On average 1 in 5 logistics invoices are incorrect, and with the baselining and benchmarking approach of the 7bridges platform, Huel will have the ability to automatically audit invoices and model current rates and service performance against the market. In addition, they will be able to automatically analyse and dispute mischarged payments, installing a scalable, cost effective solution to further support their growth plans. 

From the get-go, Huel will achieve significant savings from their invoice auditing and as the partnership develops they will have better negotiating power with their logistics service providers. Other 7bridges customers have seen an average of 10% better rates negotiated following this AI-led benchmarking process. 

Making customers happy wherever they are in the world is a core business value for Huel. The 7bridges platform ensures Huel has the cost and service insights from their carriers and logistic service providers. This enables them to not only optimise their logistics network but also to continue to build on the exceptional customer service that Huel are already known for.  

Dan Plimmer, Supply Chain Director at Huel, said:

“We’re really looking forward to working with 7bridges and seeing the projected return on investment. This is just the beginning of our journey together and we’re excited to see how the supply chain management technology supports our business goals.” 

“Huel is famous for being innovative and disruptive in their market. In a short time, they have become a household name in the health food market and have expanded their product offering rapidly. Their ethos and growth trajectory matches 7bridges values and commitment to enabling businesses to make smarter data-led decisions that align with business goals.” Said 7bridges co-founder and CEO, Philip Ashton. 

“We’re delighted to be working with Huel, enabling them to harmonise their data and create a smarter supply chain that benefits everyone.”


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